Cogent Law Case Study
From Limited Reach to 2 Million in Pipeline
Testimonial from Thomas Goldstein, CEO of Cogent Law.
The Strategy Behind Cogent Law’s Market Expansion
Cogent Law Group is a boutique firm serving high growth companies and regulated industries. They partnered with Market Movers to strengthen brand awareness, implement predictable client acquisition systems, streamline internal operations, and create content that positions their attorneys as industry leaders.
Market Movers delivered a full growth ecosystem that elevated Cogent’s visibility, increased pipeline, and expanded opportunities across multiple practice groups.
The Challenge
Cogent Law needed a cohesive and scalable growth strategy. The firm required stronger brand visibility, organized and consistent content, reliable lead generation, improved operational processes, and fractional support for marketing and business development. They wanted a predictable system that produced measurable revenue outcomes.
Our Approach
Market Movers built a full-scale marketing and sales engine designed to grow Cogent’s brand, enrollment, and pipeline consistently.
1. Brand Awareness and Content Development
We built a multi platform content engine that elevated Cogent’s authority across legal and regulated markets.
What we delivered
- Weekly LinkedIn, Facebook and Instagram thought leadership content
- Weekly blog posts aligned with SEO
- Strategic newsletters to engage and warm leads
- Unified messaging across all communication channels
- Free educational guides and downloadable resources for multiple practice areas
Impact
Cogent’s online presence became authoritative and aligned with its strongest practice areas, including cannabis, fintech, blockchain, corporate, and regulatory law.
2. Client Acquisition System
We developed a full scale client acquisition engine supported by targeted outreach, lead magnets, and paid advertising.
What we implemented
- Cold email campaigns sent to curated lists of founders, operators, banks, fintechs, startups, blockchain companies, and cannabis operators
- Paid advertising campaigns targeting high value executives
- Messaging frameworks tailored for each attorney
- High converting landing pages supported by strategic lead magnets
- Free guides and resources created for each major practice area to drive higher conversions and build trust early.
These assets strengthened Cogent’s thought leadership while significantly increasing the number of high intent leads entering the funnel.
3. Webinar Production and Promotion
We executed educational webinars that positioned Cogent as a thought leader while driving highly qualified leads.
Our responsibilities
- Topic and content strategy
- Registration pages and workflow setup
- Speaker coordination and run of show
- Promotional outreach across social, email, and cold campaigns
- Technical setup, dry runs, and event hosting support
- Post event follow up sequences
Result
Webinars became a repeatable demand engine, increasing authority and sparking new client relationships each month.
4. Talent Support and Fractional Solutions
Market Movers strengthened Cogent’s internal capacity by providing high quality fractional talent.
Provided roles
- Fractional marketing
- Fractional business development
- Billing support
- Intake specialist
- Administrative and operations support
This allowed the attorneys to stay focused on billable work while growth systems operated consistently.
5. Website Content and SEO Strategy
We crafted the complete written content and SEO structure that powers Cogent’s digital presence.
Delivered
- Full site copy across practice pages, attorney bios, and industry verticals
- Comprehensive SEO keyword strategy and content hierarchy
- Conversion focused guidance for layout and user experience
Result
Cogent now ranks number one for high value keywords including
money transmitter lawyer and cannabis lawyer, driving consistent organic traffic and inbound leads.
6. Operational and Systems Improvements
We optimized the operations behind Cogent’s business development and intake processes.
Provided solutions
- CRM setup and optimization
- Intake workflows and follow up sequences
- Pipeline design for each lead source
- Email nurturing flows
These improvements increased conversion rates, reduced manual work, and brought clarity to team wide business development efforts.
Results
The implementation of a consistent brand strategy and a data-driven marketing ecosystem produced significant growth for Cybervault:
✓ Brand Visibility
Cogent is now recognized across multiple sectors including fintech, cannabis, compliance, corporate law, and regulatory industries.
✓ Lead Generation
More than 50M leads reached across all channels.
✓ Pipeline Growth
More than 5M in active pipeline generated from outreach, content, webinars, and SEO.
✓ Content Ecosystem
Lead magnets and educational guides became powerful tools for early trust building and lead capture.
✓ Operational Efficiency
New systems and automations created smoother processes, faster follow up, and time savings across teams.
✓ Scalable Growth Infrastructure
Cogent now operates with a long term, repeatable system that supports sustainable revenue growth.
Conclusion
Market Movers helped Cogent Law create a powerful growth engine built on strategic content, high performance outreach, lead magnets, operational clarity, and SEO authority. This partnership transformed the way Cogent attracts, nurtures, and converts clients across every practice group.
Ready to Elevate your Business?
Unlock new opportunities with our expertise in B2B partnerships helps you navigate the complexities of growth.