Ethos Case Study
Building a Scalable Brand From Day One Without Paid Ads
Testimonial from Eddy Chagas, CEO of Ethos
The Strategy Behind Ethos’ Organic Expansion.
Ethos came to Market Movers at the very beginning of its journey. The brand was still being formed, visibility was limited, and client acquisition relied almost entirely on the founder’s personal presence.
The Challenge
Ethos came to Market Movers at the very beginning of its journey. The brand was still being formed, visibility was limited, and client acquisition relied almost entirely on the founder’s personal presence.
This created two major challenges:
1 – The brand lacked a clear, professional identity in the market.
2 – Growth was constrained because clients wanted to work only with the founder, making it difficult to scale.
Ethos needed more than marketing. They needed a brand foundation that would support long term growth and allow the business to scale beyond a single person.
Our Approach
Market Movers partnered with Ethos to build the brand from the ground up, focusing on credibility, visibility, and scalability.
1. Brand Foundation
- Developed a cohesive brand identity, including logo and visual direction
- Built a professional website aligned with Ethos’ positioning and target audience
2. Organic Brand Growth
- Launched Ethos’ social media presence from zero
- Built consistent, value driven content designed to establish trust and authority
- Grew the account organically from 0 to over 1,300 followers without spending a single dollar on paid advertising
3. Content and Video Execution
- Created content scripts aligned with Ethos’ messaging and business goals
- Led high quality video production with our professional videography team
- Captured and produced polished video content that elevated brand perception and engagement
4. Team Based Brand Development
- Helped shift visibility from being founder dependent to company driven
- Developed a content structure that allowed multiple team members to participate
- Positioned Ethos as a brand, not just a personal profile
Results
The implementation of a consistent brand strategy and a data-driven marketing ecosystem produced significant growth for Cybervault:
✓ A fully established brand identity and online presence from day one
✓ Organic social media growth to 1,300+ followers with zero paid ads
✓ Increased brand visibility and inbound client interest
✓ Increased brand visibility and inbound client interest
✓ Enabled Ethos to scale by allowing multiple team members to represent the brand confidently
Conclusion
Ethos is no longer limited by founder led growth. The company brand now stands on its own, making it possible to scale client acquisition, operations, and team involvement sustainably.
Why This Matters:
- Build brand from scratch
- Drive organic growth without paid ads
- Create scalable systems that support long term business growth
- Transform founder led businesses into strong, independent brand
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