From low visibility to 10,000+ opportunities.
CyberVault School trains people from every background to launch cybersecurity careers. Their curriculum and student outcomes were strong. Their marketing didn’t show it. We built the engine to match the program.
- Client
- CyberVault School
- Industry
- Online education · cybersecurity careers
- Students
- Career changers from every background
- Services
- Content, funnels, paid ads, newsletters, sales support, live events
Results at a glance
A strong program. A marketing engine that didn’t show it.
CyberVault had almost no social presence and no consistent story to showcase student success. There was no funnel from first click to enrollment, no guide to capture emails, and no paid ads, so thousands of potential students never heard of them.
Their webinars and workshops ran without scripts or follow-up. And content had an extra constraint: the founders preferred not to appear on camera.
One enrollment engine, six parts.
Content without the camera
A steady stream of posts for Facebook, Instagram and other channels, including UGC-style video that keeps the brand human and relatable, without the founders on screen.
Sales funnels
High-converting landing pages, lead capture and multistep messaging, built to move prospects from awareness to interest, application and enrollment.
Paid advertising
Targeted campaigns that expanded reach, generated qualified leads and sped up enrollment opportunities.
Lead magnet & newsletters
A downloadable guide to attract top-of-funnel leads and build trust early, plus branded newsletters that educate, nurture and keep the community engaged.
Sales support
Cold calling, lead management and appointment setting, so no lead was left behind.
Live events
Webinar scripts, technical setup, registration workflows and follow-up sequences that raised attendance, interaction and conversion.
A growth engine that’s predictable.
A consistent brand strategy and a data-driven marketing system took CyberVault from low visibility to more than 10,000 opportunities and a $1M+ sales pipeline.
Their mission, value and student success stories now come through clearly on every channel, and the system is ready to support thousands of future cybersecurity professionals.
The next batch doubled.
Students per batch
CyberVault’s previous cohort started with 9 students. With the new engine running, 13 students signed for the next batch right away and 5 more were set to complete payment that week: a batch of 18.
Want an enrollment engine like CyberVault’s?
Bring your program and your goals. Leave with a plan to fill your next cohort.