$4,920 in ads. $100,510 in enrollments.
Elder Law College, founded by elder law attorney Scott Solkoff, teaches attorneys to build elder law practices. Its enrollments start at a free live webinar. We run the engine that fills those webinars and turns attendees into students, and we report every number on a dashboard the college can check any time.
- Client
- Elder Law College
- Industry
- Online education · elder law
- Students
- Attorneys moving into elder law
- Services
- Meta ads, webinar funnels, creative, organic social, live reporting
- Period
- July – September 2026 · 5 webinars
Results at a glance · Jul–Sep 2026
What Elder Law College says.
“They have filled every event we’ve had.”
High-ticket enrollment starts with one free seat.
Attorneys don’t sign up for a $5K program from an ad. They need to see Scott teach first, so every enrollment runs through a free live webinar. The college needed a steady stream of attorneys in those seats, month after month, at a cost that made sense.
And it needed to see the whole chain, from ad impression to paying student, not just clicks and likes.
One enrollment engine, six parts.
Meta lead-gen ads
Capture campaigns for each webinar, with a separate retargeting budget reported on its own so the cost per registrant stays honest.
Webinar funnels
Landing pages built to convert: 26% of landing page visitors registered. Registrations and attendance are tracked in GoHighLevel.
Creative that finds attorneys
Ads built on the business case for elder law, tested and ranked by sign-ups. The winner, “40 Million,” brought in 179 leads.
A live webinar calendar
Five webinars in one quarter (Jul 15, Jul 30, Aug 19, Sep 10, Sep 30), each with its own campaign, budget and results.
Organic Facebook
34 posts, reels and carousels that reached 134,072 people and earned 164,760 media views over the quarter.
A client dashboard
The college’s own monthly dashboard: paid funnel, cost per webinar, top creatives, organic reach and enrollment value, all in one place.
From ad impression to paying student.
Every webinar from July through September, added up. Each step shows how many people moved on from the step before.
- Ad impressionsMeta
- Link clicksMeta1.3% of impressions
- Landing page viewsMeta91% of clicks
- RegistrationsWebinars already held26% of page views
- Attended liveGoHighLevel49% of registrations
- EnrolledPaying students3.3% of registrations
19 enrollments credited to Market Movers (5 in July, 7 in August, 7 in September), each valued at the program’s full tuition of about $5K. That’s about $259 in ad spend per enrolled student.
Five webinars, one quarter.
Hover or tap a webinar for its impressions, show-up rate and cost per registration. Cost per registration counts capture spend only ($4,732 of the $4,920 total); retargeting is reported separately. The striped Sep 30 bar shows sign-ups as of September 23, before the webinar ran.
The message that finds attorneys: opportunity.
“40 Million”
179 leads · $8.38 per lead. The wave of Americans about to need elder law, framed as the business opportunity it is.
Newest ad (July session)
151 leads · $4.71 per lead. Same message, fresh cut: the cheapest sign-ups in the account.
“Elder Law Opportunity”
75 leads · $8.92 per lead. Why now is the moment to move into this practice area.
Their own dashboard, every number in one place.
We built Elder Law College a monthly dashboard that follows each webinar from ad impression to enrollment. It shows paid performance, cost per registration for each webinar, the top creatives, organic reach and the value of every enrollment we drove.
No guessing what the ad budget did. The college sees exactly what it paid for and what it got back.
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