Case study · Solkoff Legal

$6,725 in ads. $30,500 in signed fees.

Solkoff Legal is elder law attorney Scott Solkoff’s South Florida firm. We built it a webinar engine: local ads fill a free live webinar, attendees book discovery calls, and those calls become clients. Every client the firm signed from April to September came through it.

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Client: Solkoff Legal, PA
Industry: Law firm · elder law · South Florida
Services: Meta ads, webinar funnels, lead follow-up tracking, organic social, live reporting
Period: April – September 2026 · 7 webinars

Results at a glance · Apr–Sep 2026

$30,500

In signed fees

From 6 new clients, all from the webinar funnel

4.5×

Return on ad spend

$30,500 in fees from $6,725 in Meta ads

Discovery calls

Booked by webinar attendees, Apr 2 – Sep 10

580

Webinar registrations

At $10.75 per registration

In their words

What Scott Solkoff says.

Two months into working with Jessica and Market Movers, things are already looking up. I did not expect to see results as quickly as they have come. Jessica has impressed me with her proactive thinking, her diligence and her communication. I recommend Market Movers.

Scott SolkoffAttorney & Owner, Solkoff Legal, PA

The challenge

Nobody hires an elder law attorney from an ad.

Choosing an elder law attorney is a personal decision about a parent, a spouse or your own future, and it’s often made by the whole family. People need to trust the attorney before they’ll book a call.

Solkoff Legal needed a way to earn that trust with local families at scale, and to know which dollars turned into signed clients.

What we built

One client engine, six parts.

Local Meta ads

Cold acquisition campaigns across South Florida for each webinar, plus a small post-webinar remarketing budget, all at about $1.88 per click.

Webinar funnels

Landing pages and registration flows in GoHighLevel, with thank-you page tracking that ties about 89% of registrations back to the ads. 21% of landing page visitors registered.

A steady webinar calendar

Seven free webinars from April to September, each with its own campaign, budget and results, so the firm always has the next one filling.

Follow-up tracking

Every lead is tracked from discovery call to consult to decision, and anyone with no update for 30 days is flagged for follow-up, so no one slips through.

Organic Facebook

41 posts, from firm news to long-term care planning tips, that reached 140,100 people and earned 175,566 media views and 135 comments.

A client dashboard

The firm’s own monthly dashboard: spend, registrations, attendance, discovery calls, the live pipeline and every signed client, in one place.

The funnel

From ad impression to signed client.

Every webinar already held from April through September, added up. Each step shows how many people moved on from the step before.

Ad impressionsMeta138,363
Link clicksMeta2,6101.9% of impressions
Landing page viewsMeta2,26187% of clicks
RegistrationsWebinars already held46421% of page views
Attended liveGoHighLevel16536% of registrations
Discovery callsTracking sheet2716% of attendees
New clientsRetained622% of discovery calls

$30,500

Six new clients signed from April to September, with no referral or organic revenue mixed in: every one came through the webinar funnel. That’s a 4.5× return on $6,725 in ads, or about $1,120 in ad spend per signed client.

Who saw the ads

The right people, in the right place: the ads reached the adults who plan for aging parents and their own later years, almost entirely in Florida.

99%

In Florida

188,395 of the people the ads reached

79%

Aged 45 and up

65+ was the largest age group

72%

Women

Of the audience the ads reached

Boca

Top follower city

Boca Raton, then Delray Beach and Boynton Beach: the firm’s home market

Signed clients

Six clients, about four weeks from webinar to signed.

$30,500In fees from 6 new clients

~29Average days from webinar to signed

13Fastest, in days · Client 1

4Clients from the first webinar alone

Days from webinar to signed 29-day averageFee

Client 1Apr 2 webinar → signed Apr 15 13 days $9,000
Client 2Apr 2 webinar → signed Apr 22 20 days $3,600
Client 3Apr 2 webinar → signed Apr 27 25 days $7,500
Client 4Apr 2 webinar → signed May 27 55 days $2,800
Client 5Jun 11 webinar → signed Jul 1 20 days $4,000
Client 6Aug 6 webinar → signed Sep 13 38 days $3,600

Client names are withheld for privacy. The first webinar alone (Apr 2) produced four clients.

Leads still in progress

From the Jul 23 – Sep 10 webinars, as of Sep 24

Awaiting a decision

Consult held, deciding whether to retain

Consults booked

Next step after the discovery call

Calls to book or follow up

3 discovery calls booked, 7 being rescheduled

By webinar

Seven webinars in six months.

580Registrations across 7 webinars

165Attended live

$10.75Average cost per registration

124Most registrations · Aug 6

People per webinar RegisteredAttended liveUpcoming (Sep 24)

4720Apr 22Apr
6929Jun 1111Jun
8225Jul 2323Jul
12437Aug 66Aug
7728Aug 2727
6526Sep 1010Sep
116Sep 2424

Hover or tap a webinar for its impressions, show-up rate and cost per registration. Cost per registration counts capture spend only ($6,232); post-webinar remarketing is reported separately. The striped Sep 24 bar shows sign-ups as of September 23, before the webinar ran.

Reporting

Every dollar traced to a signed client.

We built Solkoff Legal a monthly dashboard that follows each webinar from ad impression to signed client. It shows spend, registrations, attendance, discovery calls, the leads still in progress and every client signed, with the webinar they came from.

The firm doesn’t have to guess what its marketing is worth. It can see it.

Solkoff Legal monthly dashboard for April to September 2026: 140,100 reach, 195,485 impressions, 580 registrations, 165 live attendees, $6,815.44 invested, $10.75 cost per registration, 27 discovery calls, 6 new clients and $30,500 in value generated — Solkoff Legal dashboardBuilt and maintained by Market Movers

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