Law Firm SEO & AI Search Optimization | Market Movers
Law firm SEO & AI search

When someone asks for the best lawyer near them, is it you?

Full-service SEO for law firms. We handle the technical fixes, the pages, the authority and the AI answer engines your future clients now ask before they ever reach Google.

Where clients look nowTracking
  1. Google search
    Practice area and city searches
    01
  2. AI Overviews
    The summary at the top of Google
    02
  3. ChatGPT, Claude and Perplexity
    "Who is the best lawyer for…"
    03
  4. Your site
    Pages that turn a visit into a consultation
    04
One team owns all of it and answers to one number: consultations booked, not keyword positions.
For firms who have paid for SEO before

A monthly rankings report is not a marketing plan.

Most firms that call us already had an SEO vendor. They got a report every month and the phone rang the same as before. SEO only matters if it brings in people who need a lawyer.

What you got last time
  • A report full of keyword positions and no new clients
  • Generic blog posts nobody searches for
  • Links bought from sites that have nothing to do with law
  • No plan for AI search at all
What you get here
  • Reporting tied to calls and consultations booked
  • Practice area pages built around what clients actually search
  • Authority earned through PR, partners and webinars
  • Your firm set up to be cited by AI answer engines
What we cover

Four parts of SEO. One accountable team.

01

Technical SEO

Crawling, indexing, site speed, schema markup and the site structure fixes that unblock everything else.
02

On-page SEO

Keyword and intent mapping for each practice area, page structure, internal links and content written to rank and convert.
03

Off-page & authority

Digital PR, earned links, partner placements and the citations that make rankings hold.
04

AI search

Getting your firm cited by ChatGPT, Claude, Perplexity and Google's AI Overviews, where clients now ask first.
→ How we solve off-page

Your webinars become your link-building engine.

Off-page is where most law firm SEO stalls, because real authority cannot be bought. Our webinar engine solves it along the way. Every session becomes a recording and resource page other sites can cite. Every co-host and guest expert has a reason to link back. Every registration page gets mentioned by partners and industry newsletters.

See our done-for-you webinars →
In their words

What clients say after working with us.

Client result · $2M pipeline

Jessica is a true growth partner. In just six months, she built a client acquisition system that generated more leads than we had ever secured on our own. She understands our industry, anticipates our needs, and consistently delivers results that directly impact our bottom line. Her AI-driven outreach has also created opportunities without relying on word of mouth. She’s professional, responsive, and a pleasure to work with. I couldn’t recommend her more highly.

Tom Goldstein
Tom GoldsteinFounder & Managing Partner, Cogent Law
Client result · 10× lead production

I’ve worked with Jessica and Market Movers now for about one year, and she has increased lead production 10-fold. She answers the phone when you call, she’s professional, and helps me with deals in the large six-seven figures. She’s a major asset, we are lucky to have her on the team.

Joshua Radbod
Joshua RadbodPartner, Cogent Law · Co-Founder & CEO, CBC Summit · Founder, PBC Conference
Client result · Results in two months

Two months into working with Jessica and Market Movers, things are already looking up. I did not expect to see results as quickly as they have come. Jessica has impressed me with her proactive thinking, her diligence and her communication. I recommend Market Movers.

Scott Solkoff
Scott SolkoffAttorney & Owner, Solkoff Legal, PA
FAQ

Questions firms ask about SEO.

Straight answers on AI search, timelines, ownership and how we measure success.

More people now ask ChatGPT, Claude, Perplexity or Google's AI Overviews for a lawyer recommendation instead of scrolling through search results. AI search optimization makes your firm easy for those tools to find, understand and cite, through clear pages, structured data and mentions on sites they trust.

Find out where your firm shows up.

We will look at your Google rankings and your AI search visibility, and show you what to fix first.